I'm talking about filling your programs without sounding desperate, feeling anxious, or (nervously) discounting yourself over and over and over again (before they've even had time to process the OG price you just shared) as you waaaaaaay overexplain how valuable your incredible program is (but they can get it at today's low-low price!).
Wanna know a secret? Sales is not something that comes naturally to most of us. Which is why people HATE selling (& worry that they sound just like that guy with a bad over that you're pretty sure was born on that used car lot...). Here's what I know (and I've actually sold used cars - I brought home $30K in 30 days doing that...): if you don't want to sound like a carnival barker, used car salesperson, or an HSN host...you need to learn how to lead the call with empathy, offer your program or skills with integrity, and follow up like you mean it (because you do!).
Like any skill, it takes practice. And lots of it. And, if you're not careful, if you're using the wrong words, the wrong pitch, the wrong script, template, or guide...well, it isn't helping you - & (worse) you're building a habit using sales techniques that don't work, won't work, and make everyone (you included) squirm in their seats.
Building new habits (better) habits, takes time. You've probably heard the (totally false) phrase that "it takes 21 days to form a habit."
Except it actually takes 66 days.
That's over 2 months.
...and if you're using a template, script, system, or any other "reminders" that aren't getting you past that awkward "the investment is $$$$...but since it's March, I'm offering a special discount/payment plan/bonus if you enroll in the next 24 hours. But wait, there's more!"
For the actual love.
Stop👏 Selling👏 Like👏 You're👏 On👏 An👏 Infomercial👏 Already👏 Yes, the Ginsu knives always looked so cool - like amazeballs...but did you buy them?
You're gonna 💖 this! Here's errrrrythang you get:
If you've never had an objection on a sales call, this is not the program for you (also - you're obviously an alien). But if you've ever been on a call and they need to ask their husband's/wife's/sister's brother's aunt/wealthy (yet crotchety) uncle, I've got not only the sales language you need to be using but the actual word-for-word prompts that will help you uncover what's really going on (without feeling like you can't disconnect the call or you'll never hear from them again). You'll learn to lead with empathy, become a better listener, & even identify when it's time to "let them off the hook."
Listen, I have been in sales for an embarrassingly long amount of time (I'm pretty sure that when I didn't succeed in selling my brother at that garage sale when I was 8 made me determined to figure out how to sell things for real). And listen, I've tried all the scripts. All the templates. All the outlines. I wasted a lot of ink! But I finally figured out a system that is not only simple, it's effective. I'll guide you as you rock your sales calls, overcome objections in a single bound, & remind you to 🛑 discounting yourself for no damn reason (seriously. STAHP).
Listen, as much as we want to help everyone...we can't. It's just not possible. I mean, unless you're Clark Kent (or maybe Bruce Wayne...). But, if you're a "regular" human like the rest of us, there's only so much of you to go around - I've collected thoughtful and helpful ways to end the conversation gracefully while still showing those wrong-fit people the door - whether it's another offer, a course, workshop, or referral - I've got you covered. Plus, when you "hand off" someone nu actually helping them (even if you're NOT the answer), they'll share that with others. Free advertising? YES PLEASE!
Listen, you can have the best sales conversation on the planet, but if they don't say yes...and you don't follow up...
...they're freaking frustrating. + once you stop communicating (like everyone does) it gets a little awkward when you remember that you need a client, like now, but you can't remember who was kind of in but needed more time, and who wasn't. Trust me, that makes for some super awkward emails. Lucky for you, I've shared the ideal follow up timeline for multiple scenarios + shared my exact follow up templates (the ones that I use to sign MY clients. YW.
+ you'll also get *drumroll* my tried-and-true Email Proposal Template (the template that I send when I'm pitching HIGH TICKET ($10K+ offers & programs), & helpful tips, techniques, and even some video lessons *hides* to help you execute and implement everything fast. Think of them as bonuses if you like 😉.
Yes, like the cheese *shrugs*. I'm a messaging strategist & conversion copywriter who is passionate about creating content that makes your dream clients raise their hands to work with you (like they’re at a Bon Jovi concert). While I excelled at some seriously soul-crushing sales jobs in my 20s (cell phones & used cars, anyone?), I knew I needed to figure out how to sell stuff without feeling like I was also selling my soul. So, with nearly 2 decades of copywriting experience + well over a decade in actual face-to-face and virtual sales, I answered an online "copywriter wanted" ad & dove into the online space (WAAAAAAY before it was “cool”).
I passionately support coaches, consultants, & service-based business owners as they cultivate & create organic marketing & messaging; & I'm directly responsible for generating more than $10Mil in revenue for my clients.
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Breanna is an expert in her field! She helped me develop a system to target and market to my clients on a consistent basis. Best of all, I made back my investment with one client in 60 days! She is knowledgeable, professional, and easily accessible. I also have a brand new opt-in page to warm up new leads- all in 3 months! POW! She ROCKS!
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I love the templates! They really simplify the thought processes and give clarity on how to structure conversations. I really think it’s very empowering :)
★ ★ ★ ★ ★
Using Breanna's methodology and reaching out to only a handful of possible connections, made an appointment for a fact-finding call. And, best of all, best of all, it never felt difficult, uncomfortable, or sales-y. Thanks for the tools!
Just imagine you've clicked the 2x button on that voice memo & read fast...
You'll get access to the entire Simple Sales System Course (ya know, with lessons & modules & downloads), which has everything you need to master selling on your 1:1 calls (+ videos of yours truly, so be sure to email me and tell me how much you LOVE my videos, K? I can't wait!)
You'll finally have a system that not only helps you maintain control of your sales calls ('cause we all love it when you end up being sold some *awesome* LuLaRoe...), keep track of who you talk to if they bought (or didn't) and when. Oh, and I've got your follow-up covered, too 👇
Never get stumped, feel defeated, or be at a loss when that "perfect fit" person throws up an objection - you've got scripts for that now!
You'll actually have the words to gently help those peeps who book into your calendar but aren't a good fit exit stage right - the right way, by referring them, shifting the offer, or just gently letting them easy.
Can I be honest for a second, friend? Selling the thing you know will help the person you're talking to is so empowering (& is pretty easy once you get the hang of it - but remember, 66 days. Not 21).
So if you're struggling, frustrated, or just done winging it (& vow to never ever ever ever shout out discounted rates because silence makes you super uncomfortable...), click that button, babe👇
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